Customers can be clients, patients, members, business units, supply-chain partners, resellers, dealers, independent agents, and other end-users. A more personalized shopping experience for a single consumer will use multi-channel data, and User Generated Content spanning the lifetime of a purchasing journey. Telehealth will interweave real time provider interactions with patient medical history, drug prescriptions, IoT data capture, and trend discovery. Banking institutions must embrace the Know Your Customer model to remain competitive, offering concierge level services through immediate self-service technologies, fraud prevention with blockchain, and cross-departmental views of the client. Automotive manufacturers will thrive by aligning continuous product improvement with customer sentiment, supply-chain dynamics with predictive analysis, factory floor efficiency with modernized robotics, and gamified dealer community incentives.